Strategic Work
GBH Kids and Education: Brand Strategy Insights & Recomendations
DATE: April 2026
ABOUT: Client-based brand strategy project positioning GBH as PBS's largest content producer. Led project management and research architecture to deliver data-backed growth recommendations.
Managed team deadlines, scheduling, and project organization
Defined the problem statement and solution focus around GBH Kids & Education
Established target market, research methods, and participant analysis
Sourced supporting evidence for strategic recommendations
Contributed to survey-based research and brand growth opportunity analysis
AVID Action Coach Strategic Communications Campaign Book
DATE: April 2026
ABOUT: IMC campaign for AVID, a business coaching firm struggling to convert strong social engagement into client inquiries. Developed a trust-first strategy built around specificity and peer validation to reach skeptical, established business owners.
Built the "Overwhelmed Oliver" persona to capture a core audience segment
Conducted customer, company, and competitive analysis to ground strategy in research
Developed key messages and the campaign's big idea
Created budget with full rationale and a Gantt chart for campaign execution
Gillette Corporate Digital Communications Campaign
DATE: April 2025
ABOUT: Brand strategy and content project repositioning Gillette across owned and social channels. Contributed a corporate blog post and three platform-specific social posts aligned with brand voice and thought leadership goals.
Wrote corporate blog post for Gillette's owned newsroom
Produced 3 platform-specific social posts for Instagram
Nintendo Data Analytics Project
DATE: April 2025
ABOUT: Brand analysis project assessing Nintendo's consumer sentiment and search behavior across multiple data sources. Led Google Trends analysis to identify search interest patterns and applied regression analysis to synthesize findings into strategic brand management recommendations.
Analyzed Google Trends data for consumer search behavior patterns
Conducted regression analysis across data streams
Findings integrated into a team report with brand strategy recommendations
PHWL Integrated Marketing Communications Campaign
DATE: April 2024
ABOUT: Integrated marketing campaign for the Premier Hockey Women's League built around fan insight and brand growth. Led the team through research, strategy, and creative development to deliver a fully integrated campaign.
Led team collaboration across all project phases
Owned target audience identification and consumer research
Created campaign tagline and contributed to creative brief
