Select Works
Gillette Corporate Digital Communications CampaignDATE: April 2025
ABOUT:
Developed owned digital content for Gillette's corporate newsroom and social media channels. Audited the company's existing online presence across platforms including LinkedIn, Instagram, and X to identify strengths and opportunities. Produced blog posts and platform-specific social media content aligned with Gillette's brand voice and communications goals, with a focus on supporting earned media efforts and enhancing thought leadership visibility.
Nintendo Data Analytics ProjectDATE: April 2025
ABOUT:
Conducted a comprehensive brand analysis for Nintendo using multiple online data sources to assess consumer sentiment, search behavior, and customer feedback. Leveraged Google Trends to identify patterns in consumer search interest, analyzed Twitter/X data to evaluate brand perception and online conversation trends, and mined online customer reviews to extract actionable feedback. Applied regression analysis, text processing, and Tableau to synthesize findings across all three data streams into an integrated report with strategic recommendations for brand management.
PHWL
Integrated Marketing Communications CampaignDATE: April 2024
ABOUT: Developed a comprehensive IMC campaign for the Premier Hockey Women's League, reflecting a strong passion for growing the sport at all levels. Led collaborative efforts across situational and promotional analysis, strategic objective setting, and target market identification to build a campaign rooted in data and fan insight. Crafted a creative brief and storyboarded original campaign concepts, then designed a fully integrated media plan aligned with the league's positioning goals. Rounded out the project with a measurable evaluation framework to track impact and inform future marketing decisions.
Assessing TEsco's Failure in Foreign MarketsDATE: April 2023
ABOUT:
A literature review and visual presentation analyzing the reasons why Tesco failed globally, but thrives in the UK and Ireland. We also conducted primary research interviewing students who had experienced Tesco. We asked them questions about their grocery store preferences and U.S. cultural values to determine possible reasons for its U.S. Failure.
Honors:
Accepted and Presented at the 2024 Eastern Communication Association Convention