Disciplinary Narrative
DATE: Feburary 2026
ABOUT:
Wrote about how growing up between cultures shaped the way I see the world and ultimately led me to study Communication and Media Studies with a Marketing minor. Reflected on how my intercultural background isn't just part of who I am — it's the reason I'm drawn to international marketing and the idea of connecting brands with people across different cultures and communities.
DATE: April 2025
ABOUT:
Wrote an op-ed in the voice of a fictional Boston tech executive advocating for affordable housing solutions, arguing that rising costs threaten to drive young talent (and the companies that hire them) out of the region. Formatted the piece as a formal op-ed pitch email, simulating real-world PR agency practice.
Affordable housing Advocacy Op-Ed
Hubspot Media Pitch and Briefing BookDATE: April 2025
ABOUT:
Developed a media pitch and executive briefing book for HubSpot targeting a veteran Boston Globe tech journalist. Crafted a compelling story pitch highlighting HubSpot's value and future prospects, then built out a full briefing book to prepare the CEO for the interview — including journalist background research, recent coverage analysis, recommended talking points, key messages, and anticipated questions.
The Hershey Company NarrativeDATE: April 2025
ABOUT:
Developed a corporate brand narrative for The Hershey Company, crafting a unified story designed to differentiate the brand, deepen stakeholder relationships, and connect its legacy with its evolving business direction. Researched the company's history, values, and communications landscape to inform a compelling narrative that could anchor messaging across internal and external channels.
DATE: April 2025
ABOUT:
Developed a comprehensive five-page strategic communications plan for Duolingo, encompassing a full situational analysis, defined goals and objectives, and key audience identification. Outlined strategic imperatives and supporting tactics across earned, owned, and paid media channels to advance the brand's communications priorities. Concluded with a measurement framework to evaluate the plan's effectiveness over time.
Duolingo Strategic Communications PLan